Are you looking for the ways to turn more Facebook leads into customers? Facebook is simply
an easy social media platform that enables you to deliver a message to a specific person. If your
business is getting poor leads, it simply means your strategy and communication isn’t effective
If businesses are claiming that Facebook doesn’t provide ample opportunities, means they are
not looking at the bigger picture. Full journey should be seen rather than evaluating the
outcome of a campaign on the first interaction with people.
There is a 5-step process helping you convert more Facebook leads into customers.
Facebook Retargeting Ads: One of the impactful ways to convert your leads into customers is
with Facebook retargeting ads. When someone takes a preliminary action such as downloading
a free guide, you can retarget them with an ad stating “Thank you for downloading my free
guide, get ready to take the next step”.
Make Your Offer Clear: You need to become a customer itself in order to convert leads into
customers. You need to make your offer clear to ensure that everything goes well. Thank You
page is something that provides you a great opportunity to make the next offer.
Make Best Use of Videos: Video is a powerful way to improve the quality of your leads. A well-
made video helps you build huge amount of trust with your audience. People come to know
about you through videos which, in turn convince them to buy from you.
Tracking the Behavior of Your Leads: It’s important to determine how long people are staying
on your page. Doing so would give you a clear idea of which area needs to be improved. Google
analytics and Hotjar are two tools that help you determine the problem areas.
Ask Your Audience: Asking your customers for feedback helps converting more leads into
customers. This method is least popular but can bring plentiful results for your campaign if used
rightly. If you are finding it difficult to generate appropriate leads, the simplest thing you can do
is reaching out to your customers via email or messenger.